MyCumbria for Businesses

MyCumbria aims to encourage residents to make the most of what Cumbria has to offer, generating greater footfall and increasing custom for a range of retail and tourism-related businesses. Providing a special offer for this audience is a great way to entice potential customers to book and MyCumbria’s marketing channels are also a useful free promotional tool for local businesses.

What’s more, MyCumbria supports our charitable fund which will encourage and support young people to stay within the county and help kickstart their training/career in tourism and hospitality. 10% of the total MyCumbria income goes into the fund, find out more here.

As a business, you can get involved with MyCumbria in the following ways.


Provide an offer

Attract new customers and grow your business with MyCumbria

  • Providing an offer is free of charge.
  • Promote your business, especially at quieter times.
  • Encourage repeat business from a local customer base.
  • Receive a dedicated web space with your business information, contact details and images.
  • Receive free promotion on the MyCumbria social media channels and regular eNewsletters to thousands of members.
  • MyCumbria providers also have access to our database of of over 6,500 MyCumbria newsletter subscribers. An ad in our newsletter is just £85+ VAT. If you want to take a whole newsletter to promote your offers, a ‘solus’ newsletter is just £250+VAT.

It’s easy to provide an offer – complete an APPLICATION FORM and send up to 20 landscape images to

If you would like to speak to someone for more information, please call on 01539 822 222 or email us at

Bulk Buy MyCumbria cards

Reward your staff or customers with MyCumbria

For many businesses MyCumbria is the perfect way to say thank you to their hardworking staff.

We offer discounted bulk buy prices. If you would like more information please email us at

MyCumbria aims to encourage residents to make the most of what Cumbria has to offer, generating greater footfall within the county and increasing custom for local businesses.

We also partner with Cumbria Community Foundation, who receive 10% of the total MyCumbria income to support their charitable services.

 FAQs for businesses

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Do I need to be a member of Cumbria Tourism to partake in the MyCumbria Card scheme?

No, you just need to be a Cumbrian business.

Are there any rules for providing an offer?

Providers are requested to honour their offer for a year after coming on board, as this enables card holders to get the most from their year of membership. Providers can then continue to renew their offer year on year.

We ask that offers are a minimum of 10%, a 2-for-1 or similar, as these are most straightforward and valuable for the members.

When someone presents their MyCumbria Card at my business, how many people does the discount apply to?

This is entirely up to you as the offer provider and will be established when you sign up. For example, a restaurant may choose to allow their offer to apply to bookings of up to 4 people per MyCumbria card.

Many providers chose to have their offer as unlimited, in order to simplify things and encourage more business.

Can I further promote my business more during off-peak times?

Yes you can! The best way to do this is to get in touch with us and provide an additional offer. We will then promote the additional offer and your business in our marketing.

What do I do if I suspect that someone is using a MyCumbria Card fraudulently?

This very much depends on the circumstances, however it would be very helpful if you could report the card number to us so that we can investigate further on your behalf.

This is what people are saying about MyCumbria

Since joining the MyCumbria scheme many of our team members have enjoyed days out such as horse riding, escape rooms and segway adventures along with many slices of cake and cups of coffee which taste even better with the My Cumbria Card discount. As a business we encourage our staff to shop local to help with our mission to become more sustainable. The discount from the MyCumbria Card definitely encourages and supports team members to do this. The bulk buy option to purchase the cards not only gives us more discount on the purchase, it makes the ordering of cards quick and easy.

Helen – People & Culture Manager at Gilpin Hotel & Lakehouse.